Industry
Recruitment
Year Produced
2022
Deliverables
motion graphics
bespoke brand asset animations
landing page design & build
The brief
— Francis Ondoro, True Positive Founding Director
Our campaigns featured scroll-stopping animated social media advertisements that were tailored to the client’s brand. These gave their meticulously targeted audience a stylised overview of the company and the opportunity at hand.
The ads linked to landing pages which offered the candidate a deeper dive into the company culture and benefits, and a breakdown of the job specs and expectations. The landing pages also provided a place for the candidates to express their interest or contact the team for more information.
With their forward-thinking approach, TruePositive have been able to improve information clarity and increase traffic to their positions. They have reported a decrease in candidate drop-off and an increase client conversion and retention.
By redefining the recruitment process with creativity, TruePositive’s job roles are impossible to ignore.
Traphic and TruePositive currently have a long-standing creative partnership. We continue to help realise the recruitment rebels vision to disrupt the industry.