Bespoke brand asset animations
Accessibility is a high priority for the charity. So it was important for each video to have in-built captions for clarity. Often auto-generated captions overlaid post-production by platforms like YouTube and Vimeo, can contain errors especially when industry-specific terminology is applied. It was important to consider space for these captions within the design process.
For short social posts we delivered question specific sound-bites using a combination of portrait photos and in-built captions, alongside a dynamic audio wave animation for further emphasis on the vocals.
In the longer-format videos we chose to use the raw video-call footage to add significance to the different characters. The rawness of the footage adds weight and trust to the truth voiced within the interviews.